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With the introduction of a new online shopping service with cashback, the company needed to raise awareness among potential customers. A personalised mail shot was designed – using variable data printing and a scratch card area with a welcome bonus. This resulted in a surge of online visits and signups. Due to this success, similar mail shots were created for other products such as the prepaid card. Our online rewards service was launched to major UK Unions including: UNISON, Unite the Union and Usdaw.  


Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat


Union Income - UK

(Part of Union Income Benefit Group, trading as Union Insurance Services)

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